ABOUT US

TFD has spent the past decade working with everyone from elite athletes chasing World Titles to everyday individuals striving for their personal best. Our approach to nutrition combines science and real world strategy to deliver sustainable results for your performance and longevity.

Want to find out more about how we can help you with your nutrition?

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TFD Core Philosophy - 7 Pillars of Performance

There are 7 pillars of performance that underpin our practice here at TFD;

A diet grounded in nutrient-dense whole foods fuels not only your body but also your training adaptations and recovery.

Proper hydration is often overlooked, yet it’s essential for peak performance, cognitive clarity, and long-term health. Our hydration strategies combine the latest science with years of practical experience to ensure your body is adequately hydrated to perform and recover at your best. 

Nutrition is just one component of the performance puzzle. By using scientifically backed strategies to optimize sleep, stress management, and strategic recovery we help you create a lifestyle that supports your health and performance goals.

Everyone is unique and so is our approach to your nutrition. By incorporating data-driven solutions we gather insights into the best ways to fuel your body for optimal results.

Discipline is a learnt skill that occurs through consistency over time and is the foundation of elite performance and long-term health. Our approach uses behavioural science to help you develop this skill in a way that is realistic and sustainable for your lifestyle.

What you do most of the time matters more than what you do some of the time and to have success with your health and performance you need to be fighting fit inside out. Our strategies help you build the mindset and resilience to win the most important fight you face every day, the one with yourself.

If you want to go far, go with others. We have cultivated a community of like-minded individuals all who inspire and support each other as they conquer their own goals. We celebrate the wins, discuss the losses, and create an environment where we hold each other accountable to be our best.

THE TFD DIFFERENCE

• The Champion’s Playbook: We take the science-backed strategies used by elite athletes and adapt them to your life, empowering you to think and act like a champion.

 

• Bridging Performance and Longevity: Unlike others who focus only on short-term results, we prioritise building a foundation for sustained success and health.

 

• Experience at Every Level: With a decade of experience working in high performance we have developed programs for everyone from elite athletes to everyday individuals looking to be their best.


By weaving in concepts like mindset, community, and data-driven innovation, we’re not just a nutrition service—we’re offering a transformative experience that combines the heart of a coach, the precision of a scientist, and the results of a champion.

Meet the team

Jordan Sullivan, APD

Founder & Performance Dietitian

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Jack Doherty, APD

Senior Performance Dietitian

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Lauren Nash, APD

Performance Dietitian

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FAQs

TFD specializes in performance nutrition for athletes, with meal plans and nutrition coaching available for:

  • Combat sports: weight management, weight cutting, and performance nutrition for competition.
  • Endurance events: nutrition plans for events from 5km races to ultra-endurance events like Ironman competitions and ultra-marathons.
  • General weight management and weight loss
  • Performance Plans for competitive sports and people looking to improve in their chosen field of activity, from Crossfit & Hyrox athletes to everyday gym enthusiasts wanting to be their best day to day.

Yes, at TFD we work with athletes of all levels, from amateurs to professionals. Our nutrition plans are customized to suit your experience level, goals, and specific sport.

Our process involves:

  1. A detailed initial consultation and assessment of your goals, dietary habits, and training schedule.
  2. Creating a tailored nutrition plan based on your specific needs.
  3. If you would like to purchase coaching, this also includes regular follow-ups to monitor progress and make necessary adjustments.
  4. Providing regular ongoing support and guidance to ensure you achieve your performance goals.

For best results, we recommend starting your nutrition plan at least 8-12 weeks before your competition or event. This allows ample time for us to develop custom plans to optimize your diet for peak performance.

Absolutely! Our dietitians are clinically certified and are experienced in creating customized nutrition plans that cater to various dietary needs and limitations, ensuring you get optimal performance while adhering to your requirements.

To use our services for your next event,

  1. Navigate to the "book a call" button to book your FREE discovery call.
  2. Select the practitioner of your choice.
  3. Choose a suitable date and time.
  4. Enter your details and confirm your booking, we'll take care of the rest!